An Impression of
Post Tenebras Lux
»I was absorbed by the smell, and instinctively it sent me back to this story (The body and the night city) — a body bewitched or spellbound by a city at night.«
- Axel Morin
Instead of imposing an image for a perfume on our creative audience, we’ve asked them to share their own interpretation of our fragrances; through video, image and audio. We believe these submissions are the most accurate representations of the fragrance, because they come from a honest connection and real human interaction. Rather than experiencing the fragrance through the lens of FOLIE's visual communications, these images and stories unfold through the users own personal experience. Our audience become authors in both the olfactive and visual narrative. This project is a digital introduction to the launch of our FOLIE olfactive print publication on contemporary scent culture.